future.jpgFuture
Ten technologies are about to move the ground, reshaping business models, organisations and the people they serve.
We can see it coming.
We are not ready for it.
For thirty years, Joachim De Vos has researched why transformation stalls — in books, frameworks and scenario models — and brings that thinking into boardrooms and onto stages worldwide. Author, professor at Ghent University, trained in scenario planning at Oxford.
RESEARCH → FRAMEWORKS → THE ROOM
Every keynote and workshop starts as research — tested in books, sharpened into frameworks, then brought into the room to change how leaders decide.
Where these ideas have been in the room
What Joachim speaks about
future.jpg
innovation.jpgInnovation
Why good ideas fail, and what separates organisations that turn innovation into impact.
data-ai.jpgData & AI
Better questions before better answers. Data, AI and decision-making for leaders, not just for technical teams.
scenario-planning.jpgScenario planning
A disciplined way to make decisions when the future cannot be predicted with certainty.
Keynotes and workshops
View all keynotes and workshops
MOST REQUESTED
Why Innovation Fails
Why do good ideas still fail?
A keynote based on the book, showing why innovation gets stuck and what leaders can do differently.
Available as keynote, workshop or boardroom discussionBased on the book, personalised to your organisation
NEWEST KEYNOTE
Why Data Wins
From data overload to better decisions.
METHOD
Deciding Under Uncertainty
Scenario planning for leadership teams. The Oxford methodology, taught at Ghent University.
From a keynote to a two-day sessionKey six of Why Innovation Fails
NEW · SEPTEMBER 2026
The book that explains why data wins, and what that means for your organisation tomorrow.
No dashboards nobody reads. No data strategy that disappears into a drawer. Why Data Wins shows in seven steps how organisations turn data into a real engine, not a report.
Why Innovation Fails — named Management Book of the Year and Marketing Book of the Month, and the first LannooCampus title to ship with an AI companion so readers can question it directly (VRT News). More about this book
A third book, on organisational culture, is in the making with Kim Nelis.
Six instruments, not six opinions
Every framework here started as research and became a working tool. Leadership teams use them on printed canvases, in their own rooms, on their own decisions.
6 Levels of Innovation™
Measures innovation maturity across twelve dimensions.
6V Compass™
Shows where an organisation actually stands on data.
Data-Golf Scan™
Determines that in minutes and names the next logical step.
Black Box Canvas™
Opens decisions nobody can explain.
π-Profile™
Reads how a team is built and where it is thin.
ImQ Test™
Measures readiness for AI transformation in people, not technology.
Try the instruments
See the thinking behind them at whydatawins.com
Thirty years on one stubborn puzzle.
Why do so many innovation and data efforts stall, when the technology is rarely the problem?
For more than thirty years, Joachim De Vos has explored that question from the inside, working with more than 600 organisations worldwide. An engineer in microelectronics, MBA graduate of FBS-KU Leuven and Kellogg, trained in scenario planning at Oxford, he combines a technologist's grasp of what is possible with a strategist's eye for what comes next. Today he is a professor at Ghent University and serves on the Advisory Council of Harvard Business Review.
His books Why Innovation Fails and Why Data Wins grew out of one recurring paradox: leaders could see the future coming, yet their organisations were still not ready when it arrived.
His work is about closing that gap: turning foresight into decisions, innovation into action, and data into impact.
FROM BOOKS TO KEYNOTES
Where future thinking meets healthcare
Exploring how AI, data and new care models reshape healthcare.
Inspired by Why Innovation Fails, Why Data Wins and Joachim's scenario research.
FROM BOOKS TO KEYNOTES
Where mobility futures become practical
Exploring autonomous driving, vehicle data, mobility ecosystems and how the automotive industry must innovate.
Inspired by Why Innovation Fails and Joachim's scenario work.
FROM BOOKS TO KEYNOTES
Where AI meets judgement
Exploring what data and AI change about the way leadership teams decide.
Inspired by Why Data Wins and Joachim's scenario research.
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Where these ideas have been in the room
Every dot is a city where Joachim has spoken, from boardrooms and leadership sessions to international conferences.
Bring fresh thinking into the room.
Bolder ideas.
Brighter tomorrows.